Friday, October 31, 2008

What does a real estate agent (selling) do?


What does a real estate agent (selling) do? Getting the most for your home or property means doing more than putting a "For Sale" sign out in your front yard and entering information into the MLS. In this competitive market your property needs to be seen in a variety of places in order to stand out. And sometimes the right buyer is waiting out of state, or even in another country. To ensure sure your property gets noticed and sells without any problems you need to evaluate your marketing plan and you market position. It could mean the difference between no sale, and the payoff you've been waiting for.When I work with my home sellers I discuss their home sale needs, understanding and meeting my customers needs are my top priority; pricing your home correctly from the beginning and give you an estimate of net proceeds; present you with a competitive market analysis providing you with details about what buyers are willing to pay for properties similar to yours in your local market; develop a guaranteed full service marketing plan specific to my customer which include of course yard sign, postcards mailed to target areas, local & national advertising, internet property marketing (with more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy you can't afford to miss); home preparation recommendations; skillfully evaluating offers and negotiate counter offers; transaction management which is to coordinate and supervise document preparations, inspections, appraisals, contingency removals; and most importantly confirm the communication process (the biggest complaint most people have is lack of communication with their real estate professional). Have your agent provide you with their marketing plan and tell them that you would like to receive weekly or monthly updates via phone email etc., whatever makes you comfortable. Let your agent know what you expect and hold them accountable. Communication is the number one complaint that home buyers and home sellers have regarding their agent.Receiving the highest price for you home in the short amount of time is the goal for all home sellers. Using a professional make sense for what most people may be the biggest transaction of their life.

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